New user / access change

A new person gains access, or an admin role appears - versus your known-users baseline.

Emails you the instant a new person gains access to one of your accounts, or an unexpected admin-level role appears, compared against your approved list of known users. This is your first line of defence against a hijacked account - unauthorised access almost always starts with a new login you didn't add.

Defaults & settings

  • Sensitivity - alert on any new user (default), or flip the switch to only admin-level access for stricter, fewer alerts.

  • Manage known users - edit the approved list this rule checks against (part of your trusted baseline).

  • Checks every 5 minutes; 7-day cooldown per finding.

How to keep it accurate:

  1. When you legitimately add someone, add them to the known users list.

  2. When they leave, remove them - so a re-appearance would flag.

  3. Treat any alert you didn't expect as a security event first, an inconvenience second.

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Example. An email lands: "New admin user [email protected] on [client]". Nobody on your team added them. You're now minutes into an account takeover instead of weeks - revoke the access in Google Ads and rotate credentials.

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