Flags a keyword whose Quality Score falls sharply day-over-day. Quality Score is Google's 1-10 rating of how relevant your keyword, ad and landing page are together; a drop raises your costs and lowers your position. Clicc records Quality Score every day to build its own running history - Google doesn't keep one for you - so it can spot a drop the moment it happens and show you exactly which keyword moved.
Defaults & settings
Point drop to trigger - how many points a keyword must fall day-over-day. Default 2 (avoids normal jitter), adjustable 1-10.
Checks daily; 24-hour cooldown.
Example. A core keyword drops 7 → 4 overnight after a landing-page redesign quietly broke its message match. The flag names the keyword and the drop, and the diagnosis takes minutes because you know when it moved.