Negative keyword conflict

A converting term now blocked by your own negative.

Flags a search term that converted in the last 30 days but is now blocked by a negative keyword in the account - proven demand you're accidentally refusing. The check is match-type-aware: it applies Google's own exact, phrase and broad matching logic when testing each converting term against each negative, and every finding names the exact term, the negative blocking it, and the match type.

Defaults & settings

  • Lookback - converting terms from the last 30 days.

  • Minimum conversions - only consider terms with at least this many conversions. Default 1, adjustable 1-50.

  • Negative scope - checks campaign-level negatives, with ad-group-level negatives included by default.

  • Checks weekly; 7-day cooldown.

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Example. "hot tub repair near me" converted 3 times last month. A cleanup session then added the negative "repair" to that same campaign to push repair traffic elsewhere - and silently blocked a converter. The weekly review catches exactly this.

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