Geographic leak

Spend going to people outside the targeted area.

Flags campaigns spending a large share on people outside the area you're targeting - common for local-service clients when location settings are too loose (e.g. "presence or interest" instead of "presence"). The fix is usually tightening location targeting or adding exclusions.

Defaults & settings

  • Out-of-area spend threshold - the share of spend going to people outside the targeted locations that triggers it. Default 30%, adjustable 5-75%.

  • Checks weekly; 7-day cooldown per campaign.

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Example. A pool installer serving one metro area is quietly spending 38% of budget on clicks from three states away, via "interest in" matching. One weekly flag, one settings change, double-digit waste gone.

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