Preset profiles - Conservative, Balanced, Aggressive

Three preset profiles configure all the rules at once.

Conservative - smaller increments (15/10/5%), a higher Smart Bidding threshold (50 conversions), a longer learning period (21 days), and a tighter underperforming multiple (1.5×). Slower, safer, flags problems earlier.
Balanced (default) - Google-recommended defaults; the balance of speed and stability that suits most accounts.
Aggressive - larger increments (25/20/15%), a lower Smart Bidding threshold (15 conversions), a shorter learning period (10 days), and a wider underperforming multiple (3.0×). Moves faster, tolerates more variance.

Conservative for sensitive accounts: tight margins, low volume, a client who scrutinises every change.
Balanced as the default posture for a healthy managed account.
Aggressive for growth-mode accounts with budget headroom, strong conversion volume, and appetite for pace.

Good to know. A profile is a starting point, not a lock - apply one, then override the individual rules that need client-specific treatment.

The tunable rules

All the defaults, and what each one controls.

Best practices

How the best operators run Budget Intelligence.

One-click postures instead of tuning ten sliders.