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Budget Intelligence

Budget and bidding decisions made from your real numbers — lifecycle stages, verdicts, one-click changes, and the cooldowns that protect them.

Getting started

What is Budget Intelligence?

How and when analyses run

Reading the dashboard

Glossary of terms

Lifecycle stages

The eight lifecycle stages

The 4-level CPA baseline

"Why is my campaign…" - stage questions answered

Verdicts & recommendations

The verdict system

Reading a decision card

One lever at a time

Applying changes

Applying a recommendation

Reverting a change

Portfolio strategies & special cases

Cooldowns & pacing

Cooldown windows

Account throttle & cadence

Rules & profiles

The tunable rules

Preset profiles - Conservative, Balanced, Aggressive

Account targets & budgets

Advanced strategies

Budget reconciliation

The feeder strategy (PMax + Shopping)

Channel-aware bidding

AI summary & troubleshooting

The AI summary

Account not analysed & other issues

Best practices

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