Account targets & budgets

Two account-level settings anchor everything Budget Intelligence recommends.

Target CPA

The account-wide Target CPA is level 3 in the baseline hierarchy - the judge for every campaign that doesn't carry its own tCPA/tROAS. Keeping it honest matters: an aspirational target flags healthy campaigns for Review; a lazy one lets waste hide.

Monthly Budget

The account's monthly budget feeds budget pacing on the dashboard and frames reallocation decisions - the engine reasons about moving budget within the account's envelope, not inflating it.

How to set them:

Open the Rules panel for the account.
Set Target CPA and Monthly Budget.
Close the panel - a fresh analysis runs automatically against the new numbers.

Good to know. These are judging criteria, not Google Ads settings - changing the account Target CPA here doesn't touch any campaign's live bidding; it changes what the recommendations are measured against.

The 4-level CPA baseline

How “hitting target” is decided - most specific signal wins.

The tunable rules

All the defaults, and what each one controls.

How and when analyses run

Automatic on a cadence, and instantly after you change targets.

Help center

Account targets & budgets

The two numbers the whole engine is judged against.

Target CPA

Monthly Budget