How and when analyses run

Automatic on a cadence, and instantly after you change targets.

Analyses run automatically - there's nothing to remember to do.

The two triggers

  • Cadence - each account is re-analysed on its own schedule (default every 7 days). The system checks constantly in the background and runs each account when it's due.

  • Target changes - when you edit the Target CPA or Monthly Budget in the Rules panel, closing the panel triggers a fresh analysis immediately, so recommendations are re-judged against the new targets straight away.

What a run looks like

While an analysis runs you'll see its progress: fetching data → analysing → building recommendations → generating the AI summary. When it completes, the dashboard row and the account's run view update with fresh results.

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Good to know. Changed a target and want to see the effect? That's the built-in shortcut - edit it in the Rules panel and the re-analysis kicks off on close.

RELATED ARTICLES

What is Budget Intelligence?

An automated budget and bidding engine that thinks like a strategist.

The tunable rules

All the defaults, and what each one controls.

Account not analysed & other issues

The usual causes, in the order to check them.

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