Deciding whether to raise a budget, tighten a CPA target, or switch a bidding strategy usually means pulling reports, remembering when you last changed something, and guessing. Budget Intelligence does that analysis for you, on every account, on a schedule.
Fetches real performance data from Google Ads - cost, conversions, CPA, ROAS, impression share, budget-limited status.
Classifies every campaign into a lifecycle stage - Performing well, Ready to scale, Still learning, and five more.
Recommends specific actions - increase budget, switch to tCPA, adjust a target, pause a stalled campaign - each judged against your targets.
Builds the exact change - every recommendation carries a concrete, one-click Google Ads change with a plain-English preview and before/after values.
Enforces cooldowns so Smart Bidding has time to stabilise between changes - and never touches bid and budget on the same campaign in the same cycle.
Optionally writes an AI summary of the account's overall health.
Google's recommendations optimise for Google's goals and often just say "raise budget." Budget Intelligence judges every campaign against your targets, respects a strict one-lever-at-a-time discipline, enforces learning-period cooldowns, and every applied change is revertible with one click.
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How and when analyses run
Automatic on a cadence, and instantly after you change targets.
Reading the dashboard
Every account's state at a glance - pacing, CPA, verdicts, lifecycle mix.
The eight lifecycle stages
From "no conversions yet" to "ready to scale up".
