"Why is my campaign…" - stage questions answered

"…Still learning when it's been running for months?"

Stages are earned in conversions, not time. A campaign converting twice a month is still under 15 conversions in the analysis window regardless of age - and pushing a campaign like that onto Smart Bidding early is exactly the mistake the stage exists to prevent. The fixes are upstream: budget, targeting, or conversion volume.

"…showing 'No conversions yet' when Google Ads shows conversions?"

Check two things: the analysis window - Budget Intelligence judges the recent period (default 30 days), so conversions from six months ago don't count - and whether those conversions landed inside that window.

"…'Almost ready' vs 'Still learning'?"

Purely the conversion count: under 15 is Still learning; 15-29 is Almost ready. At 30 the Smart Bidding threshold is met and tCPA/tROAS becomes a live recommendation.

"…not in the analysis at all?"

Only tracked campaigns are analysed. If a campaign is missing entirely, check that it's tracked in Clicc.

Good to know. Every stage classification comes with its reason on the decision card - e.g. "15 conversions - 15 more needed for Smart Bidding threshold" - so the "why" is always one click away.

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