Once launched, the campaign is a real Google Ads campaign in the client's account, and Clicc keeps working on it.
Activation - you switch the campaign live in Clicc when ready.
Monitoring - the alert rules watch it automatically: disapprovals, serving problems, runaway spend, CPA spikes, budget limits.
Optimisation - Search Terms mines its real queries for keywords to add and waste to block; Budget Pacing tracks spend against plan.
Campaign management from the Client Dashboard is rolling out, bringing day-to-day campaign controls into Clicc alongside the monitoring.
Detailed structural edits - rewriting ads, restructuring ad groups - are made in Google Ads itself, with Clicc's monitoring layer watching the results of every change.
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