After launch

Where the campaign lives once it's running.

Once launched, the campaign is a real Google Ads campaign in the client's account, and Clicc keeps working on it.

What Clicc does from here

  • Activation - you switch the campaign live in Clicc when ready.

  • Monitoring - the alert rules watch it automatically: disapprovals, serving problems, runaway spend, CPA spikes, budget limits.

  • Optimisation - Search Terms mines its real queries for keywords to add and waste to block; Budget Pacing tracks spend against plan.

  • Campaign management from the Client Dashboard is rolling out, bringing day-to-day campaign controls into Clicc alongside the monitoring.

Detailed structural edits - rewriting ads, restructuring ad groups - are made in Google Ads itself, with Clicc's monitoring layer watching the results of every change.

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Good to know. The launch isn't the end of the AI's involvement - it's the handoff from building to watching. The same platform that built the campaign is the one that will tell you the moment anything about it needs attention.

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