Launching the campaign

Launch is the final step: the complete structure - campaign settings, ad groups, keywords, ads, negatives, assets - is pushed straight into Google Ads.

What happens when you click Launch

1. The build is validated against Google Ads' rules.

2. The campaign is created in the account you selected - paused by default, so nothing spends until you say so (you can choose to launch enabled instead).

3. You get a confirmation with the Google Ads campaign ID.

Going live

When you're ready, activate the campaign in Clicc - that's the moment spend actually starts. Launching paused and activating deliberately is the recommended flow: it gives you a final chance to glance over everything in place before the first impression.

Good to know. If a launch fails validation, the error names what Google objected to - most commonly an account-level issue like billing not being set up in Google Ads. Fix the named issue and launch again; your build is safe in Clicc the whole time.

RELATED ARTICLES