Setting the daily budget

The Budget step takes one number: the campaign's daily budget.

How to pick it

Work backwards from what you want out:

Decide the conversions per day you're aiming for.
Multiply by your target CPA.
That's the daily budget that goal implies.

Example: 2 leads/day × $50 target CPA = $100/day.

If you're starting without conversion history, fund the learning period honestly - a budget too small to buy meaningful clicks per day just stretches the learning phase out.

Good to know. The budget isn't locked at launch - you can adjust it any time once the campaign is live. And Clicc keeps watching it for you: the alert rules flag runaway spend and budget-limited campaigns, so both failure modes - overspending and underfunding a winner - get caught.

Bid strategies

tCPA, tROAS, Maximize Clicks and Enhanced CPC - which and when.

Launching the campaign

Validated, pushed, created paused - you flip the switch.

Help center

Help center

Setting the daily budget

A simple way to pick a number you can defend.

How to pick it