How review works

From the dashboard, expand the account and open Review on a campaign. Recommendations are grouped into queues so you always know what to do next: Positives, Negatives, Needs Review, Ad group moves, plus Pending, Monitor and "already exists".

Each row carries the term, match type, clicks, impressions, CPA, conversions, relevance, and a reason — so every recommendation explains itself. Before applying, check the term, its campaign and ad-group context, the match type, performance, relevance, and brand or location status.

Tip. Bulk-apply the clear queues, but review high-risk or ambiguous items one at a time first.

RELATED ARTICLES