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Search Term Analysis
Search Term Analysis
Everything you need to run the Search Term Analyzer — guides, settings, and answers.
Getting Started
What is the Search Term Analyzer?
Finding your way around
What data Search Terms uses
Glossary of terms
The Dashboard
Reading the dashboard
Accounts, campaigns & ad groups
Recent Changes & undo
Settings
How settings inherit
Client settings
Campaign settings
Targets: CPA and ROAS
Brand handling & service areas
Connected shared negative lists
Reviewing recommendations
How review works
Positives - adding keywords
Negatives - blocking waste
Needs Review
Recommended ad group moves
Pending, Monitor & "already exists"
Automation & rules
Supervised, Autopilot & Custom
The 10 automation rules
Rule versions, groups & approval rates
Safety & guardrails
How it decides
CPA vs ROAS
Relevance & match types
The learning model & smart rescue
Troubleshooting
No recommendations, or too many negatives
Why a term wasn't blocked, or went to review
ROAS staying supervised & moves not showing
Security & access
Connecting Google Ads
Account security
