Campaign settings

Campaign settings inherit from the client and let you make exceptions where a campaign needs them.

What you can set

• Cadence: how often this campaign is analysed, from 5 to 30 days, with a recommended value and the next run date shown.

• Targets: inherit the client values, or set a campaign-specific CPA/ROAS. These judge recommendations only; they never change your Google Ads bidding.

• Automation mode: Supervised, Autopilot or Custom for this campaign (see Supervised, Autopilot & Custom).

• Connected shared lists: the Google Ads negative lists attached to this campaign, shown for context.

Choosing a cadence

• Shorter (5-10 days) for high-spend, volatile, broad-match or newly launched campaigns where waste adds up fast.

• Longer (14-30 days) for steady, lower-volume campaigns that need time to gather meaningful data.

How to set cadence:

1. Open the campaign's settings.

2. Set the cadence slider to your chosen interval.

3. Save - the next run date updates to match.

Good to know. A new campaign on broad match is the classic case for a short cadence - it surfaces irrelevant terms quickly, so a 5-7 day cycle keeps the waste in check while it settles.

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