Supervised, Autopilot & Custom

Automation in Search Terms is a dial, not a switch - you decide how much it does for you, per campaign.

The three modes

• Supervised (default) - every recommendation comes to you and nothing applies on its own. The safest mode for onboarding, audits, low-data accounts, and anything where a mistake is expensive.

• Autopilot: eligible rules apply automatically once their gates are met (including adding proven positives and blocking clear waste). Ambiguous, risky and value-based items can still route to review.

• Custom: you pick exactly which rules apply automatically and which stay manual. Ideal once you trust some low-risk actions but want to keep judgement calls in your hands.

How to set the mode

1. Open the campaign's settings.

2. Choose Supervised, Autopilot, or Custom.

3. For Custom, toggle the individual rules you want automated.

4. Save.

Example. A common setup: Autopilot for blocking obvious zero-conversion waste, but the move and pause rules left in review, so structure and budget changes still get a human eye. Custom mode is how you build exactly that.

Good to know. Value-based ROAS changes always stay supervised, in every mode - value data arrives late and unevenly, so those decisions are always yours.

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