Autopilot has 10 rules — eight you can toggle, and two always-on safety rules. The percentage on each card is how often that rule's suggestions have been approved in review.
Auto-apply negatives (CPA) — block low-relevance, zero-conversion terms after 2.0× target spend.
Block zero-return terms (ROAS) — the value-mode version, for terms with no conversion value.
Auto-add positive keywords — promote proven converters (≥2 conversions, ≥70% relevance).
Auto-move to a better ad group — when a group fits ≥10% better and the AI agrees.
Pause keywords losing money — existing keywords past 2.0× CPA / below 0.50× ROAS.
Universal-match scope — suggest campaign-wide blocking for always-block terms; you confirm.
Auto-block terms nobody clicks — review at 10 views, block at 20, with 3 guardrails.
Rescue good terms that look unrelated — keep proven converters relevance might misread.
Protect terms that are making sales — always on; never block a healthy converter.
ROAS runs supervised — always on; value-based changes go to review.
Tune any rule's thresholds, and save setups as presets — see Rule versions, groups & approval rates.
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