Autopilot is made of 10 rules - eight you can toggle and tune, and two always-on safety rules. The percentage shown on each rule is how often your team has approved its suggestions, which is also fed back in to keep its defaults well-calibrated to your accounts.
Auto-apply negatives (CPA): blocks a term once it's wasted money with nothing to show. Fires at relevance at or below 20%, spend at least 2.0x target CPA, and 0 conversions.
Block zero-return terms (ROAS): the value-mode version: blocks a term that's spent at least 2.0x target but returned no conversion value, and is a poor match.
Pause keywords losing money (CPA + ROAS): looks at your existing keywords, not search terms, and flags ones quietly bleeding budget: worse than 2.0x target CPA, or below 0.50x target ROAS, after a minimum spend.
Auto-block terms nobody clicks (every campaign): high impressions, no clicks signals irrelevance. Surfaces for review at 10 impressions / 0 clicks, auto-blocks at 20 / 0, with three guardrails always on (never a brand term, a service-area search, or a term the learning model likes).
Universal-match scope (every campaign): when a term matches your always-block list and hasn't converted, this pre-ticks a campaign-wide block on the review screen (rather than just one ad group). It only suggests - you confirm.
Auto-add positive keywords (CPA + ROAS): promotes proven converters: at least 2 conversions, at least 70% relevance, at or below 1.2x target CPA or at least 0.91x target ROAS.
Auto-move to a better ad group (every campaign): moves a term when another ad group fits at least 10% better and the AI agrees.
Rescue good terms that look unrelated (every campaign): keeps a converting term that plain relevance would wrongly skip, when model confidence at least 15% and conversions at least 10.
Protect terms that are making sales (always on): runs before anything is blocked; a converter is only ever sacrificed if it's beyond 2.0x target CPA or below 0.50x target ROAS.
ROAS runs supervised (always on): value-based changes always go to review.
How to adjust a rule:
Open the Autopilot tab.
Click Adjust on a rule to expand its thresholds (relevance, spend multiple, conversions, impressions, confidence).
Move a threshold and save. Tighten to make a rule more cautious; loosen to make it act sooner.
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