Protect (default) — keep brand traffic; never auto-block it, and keep it out of learning.
Negate — actively exclude brand traffic. Use only if brand is covered elsewhere.
Neutral — let the normal rules decide.
Geographic terms that mark in-area searches. They flag out-of-area searches while protecting local-intent ones — a local search naming your service area is never auto-blocked. More in Safety & guardrails.
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