Opened from the settings cog next to a client name. What you set here becomes the default for every campaign under that client:
Targets — default CPA and ROAS. See Targets: CPA and ROAS.
Brand handling & brand terms — how brand searches are treated. See Brand handling & service areas.
Service area — geographic terms that mark in-area searches.
Flag for negative — words to watch as negative candidates; tight and cross-vertical by default, with ambiguous words opt-in.
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