Reading the dashboard

Breakdown, savings, actions, autopilot status and last run.

The Dashboard lists your tracked accounts and their campaigns. Each row is a quick read on where the work, and the wasted money - is.

The columns

  • Breakdown: colour-coded counts of what the latest run found: terms to add, negatives to block, terms to review, and terms still gathering data. A glance tells you whether a campaign needs adding-to, cleaning-up, or both.

  • Savings: the projected monthly spend you'd stop wasting by applying the recommended negatives and pauses. Use it to prioritise.

  • Actions: how many recommendations are waiting for you. The bigger the number, the more is sitting unreviewed.

  • Autopilot: how that account or campaign is handled: Supervised, Autopilot, or Mixed (campaigns under one client set differently).

  • Last Run: when it was last analysed, so you can spot stale data.

How to work it

  1. Sort or scan by Savings or Actions to find the highest-impact account.

  2. Expand the client, then the campaign.

  3. Click Review and clear the queues - usually Negatives first (fastest savings), then Positives, then Needs Review.

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Example. A campaign showing $0 savings but 12 positives is a growth opportunity, not a clean-up job. One showing $600 savings and 40 negatives is the opposite. The columns tell you which mode to be in before you even open it.

RELATED ARTICLES

Accounts, campaigns & ad groups

Drill from a client summary down to a single ad group.

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Your audit trail — what changed, and how to reverse it.

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