Accounts, campaigns & ad groups

Drill from a client summary down to a single ad group.

The Dashboard is built to let you zoom from the whole client down to one ad group without losing your place.

The three levels

  • Account / client: the top line, summarising every campaign beneath it.

  • Campaign: expand a client to see its campaigns, each with its own counts and savings.

  • Ad group: expand a campaign to see its ad groups, where the actual recommendations sit. Ad groups also show how their search terms cluster into related word patterns, so you can see themes at a glance.

How to drill down

  1. Click a client row to expand its campaigns.

  2. Click a campaign row to expand its ad groups.

  3. Open Review at whichever level you want to act.

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Good to know. Starting at the client level and drilling down is the fastest way to triage an account you don't know well - you see where the volume and the waste are before committing time to any one campaign.

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Reading the dashboard

Breakdown, savings, actions, autopilot status and last run.

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