Accounts, campaigns & ad groups

The Dashboard is built to let you zoom from the whole client down to one ad group without losing your place.

The three levels

• Account / client: the top line, summarising every campaign beneath it.

• Campaign: expand a client to see its campaigns, each with its own counts and savings.

• Ad group: expand a campaign to see its ad groups, where the actual recommendations sit. Ad groups also show how their search terms cluster into related word patterns, so you can see themes at a glance.

How to drill down

1. Click a client row to expand its campaigns.

2. Click a campaign row to expand its ad groups.

3. Open Review at whichever level you want to act.

Good to know. Starting at the client level and drilling down is the fastest way to triage an account you don't know well - you see where the volume and the waste are before committing time to any one campaign.

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