CPA — cost per acquisition (cost per sale).
ROAS — return on ad spend. 4.0× means a 400% return.
Search term — the actual query a person typed that triggered an ad.
Negative keyword — an exclusion that stops your ads showing for matching searches.
Relevance — how closely a search term fits the keywords in an ad group.
Cadence — how often the analysis runs for a campaign.
Supervised / Autopilot — whether recommendations need approval or apply automatically.
Needs Review — the queue for ambiguous terms a human should judge.
Shared negative list — a Google Ads negative list attached to multiple campaigns.
RELATED ARTICLES
What is the Search Term Analyzer?
What it does, and the problem it solves.
CPA vs ROAS
How the mode is chosen and how each judges performance.
