The Search Term Analyzer reviews your Google Ads search-term data and turns it into clear, reviewable actions — keywords to add, negatives to block, terms to move to a better ad group, and terms to keep an eye on.
It also reviews your existing keywords for ones quietly losing money, spots winning and wasteful word patterns, projects the budget impact, and flags structural gaps like a missing ad group. The aim is to do in seconds what a strategist does by hand — across every account, on a schedule.
No , it assists one. By default every recommendation comes to you for approval and nothing changes on its own. You can hand more over to automation when you’re ready; see Supervised, Autopilot & Custom.
RELATED ARTICLES
Finding your way around
The three tabs and where everything lives.
What data Search Terms uses
What it reads from Google Ads, and how far back.
Supervised, Autopilot & Custom
Choose how much applies automatically.
