Recommended ad group moves

These are terms that triggered in one ad group but genuinely belong in another - moving them means more relevant ads, tighter groups, and better performance over time.

How a move is decided

A move is only suggested when the new ad group is clearly a better fit - at least 10% better - and the AI independently agrees the move makes sense. Two checks, so moves stay conservative.

What you see

Each row shows the current group, the suggested group, and a Fit now vs best comparison. A larger gap is a stronger case. Terms that fit no existing group well are flagged as candidates for a brand-new ad group.

How to apply a move:

1. Open the Recommended Ad Group Moves queue.

2. Check the current vs suggested group and the fit gap.

3. Click Apply Move per row (moves change structure, so they're applied one at a time, not silently in bulk).

Example. "commercial roof repair" triggered in your Residential Roofing ad group but fits Commercial Roofing about 30% better, so it's suggested as a move. Applying it means it now serves your commercial ad copy.

Good to know. Don't apply a move that fights your account structure - if a term really belongs in a different campaign, or the client doesn't want that traffic, skip it.

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