These are terms that fit a different ad group better than the one they triggered in — moving them means more relevant ads. A move is suggested when the new group is clearly a better fit (at least 10% better) and the AI independently agrees.
Each row shows the current group, the suggested group, and a Fit now → best comparison. Apply per row, since moves change account structure. Terms that fit no group well are flagged as candidates for a brand-new ad group.
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