What you need before you start

Two things, and one decision.

The two things

• A connected Google Ads account - the wizard lists the accounts linked to your agency; you pick which one the campaign will be created in.

• A landing page URL - the only input the AI needs to understand your business.

The decision: which URL?

Use the page that best represents what you want this campaign to sell. If the campaign is for the whole business, a strong homepage works. If it's for one product line or service, use that page - the AI builds its entire understanding from what it reads there, so a focused page produces a focused campaign.

Example. A hot tub retailer running a campaign for hot tubs should point at the hot tub range page, not the homepage that also covers swim spas and garden furniture - unless the campaign is meant to cover all of it.

Good to know. A content-rich page gives the AI more to work with: clear product/service names, locations served, and what makes you different all feed straight into keywords and ad copy.

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