The Setup step

Setup collects everything the wizard needs before the AI starts reading.

The five inputs

Campaign name - what it'll be called in Google Ads.
Campaign goal - Leads, Traffic, or Sales; this shapes the conversion strategy the campaign is built around.
Copy voice - the tone of every headline and description (see Copy voices).
Google Ads account - pick from the accounts connected to your agency.
Landing page URL - the page the AI will learn your business from.

How to complete it:

Enter a clear campaign name.
Pick the goal and voice.
Select the Google Ads account.
Paste the landing page URL and continue - the AI starts reading your page immediately.

Good to know. The scrape runs while you're still in the wizard, so by the time you reach Discovery the AI's understanding of your business is usually ready and waiting.

Copy voices

Professional, Warm & Friendly, Bold & Direct, or Mixed.

What you need before you start

A linked Google Ads account and one good URL - that's it.

Discovery - how the AI learns your business

Your page is read and distilled into an expert brief.

Help center

Name, goal, voice, account and URL - the five inputs.

The five inputs