Copy voices

The copy voice controls the tone of every generated headline and description, applied consistently across the whole campaign.

The four voices

• Professional - authority, expertise, specifications-led. "Factory-Direct Pricing. 25+ Years of Expertise."

• Warm & Friendly - benefits-led, conversational, human. "Find Your Perfect Bathroom - We'll Guide You Every Step."

• Bold & Direct - offer-led, urgency, strong calls to action. "£2,000 OFF - This Week Only. Save Before It's Gone."

• Mixed - blends all three; the AI picks the best tone per ad group. "Best-in-Class Hot Tubs. Find Yours Today."

Choosing one

Match the voice to how the business actually talks to customers. Trades and B2B often suit Professional; consumer retail with active promotions suits Bold & Direct; care-led services suit Warm & Friendly. When in doubt, Mixed lets the AI match tone to each ad group's angle - urgency for a deals group, authority for a brand group.

Good to know. The voice is applied through the whole copy pipeline, not bolted on - the strategic brief for each ad group is written in that voice before a single headline is generated.

RELATED ARTICLES