How ad copy is written

Ad copy isn't "ask AI for headlines". It's a multi-step copy chain with programmatic quality checks between every step.

The chain

1. Strategic brief - before any copy, each ad group gets a brief: its angle, its searcher's intent, the USPs and proof points that matter to that searcher, in your chosen voice.

2. Headline generation - the AI writes headlines against that brief.

3. Headline validation - programmatic checks catch length violations, duplicates, and missing keywords. Failures regenerate automatically until they pass.

4. Description generation and description validation - the same pattern for descriptions.

5. Ad group clamping - the final structure is enforced to between 3 and 10 ad groups, so campaigns stay manageable.

What you get

Per ad group: up to 15 headlines and up to 4 descriptions - a full Responsive Search Ad, keyword-aware and in your chosen voice, ready for Google to assemble the best combinations per search.

Good to know. Because validation is programmatic and auto-retriggers, a length-violating or duplicate headline can't reach your Review screen - what you review is already structurally sound, so your review is about message, not housekeeping.

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