The generation pipeline

When you click Generate Campaign, an eight-phase pipeline runs, and the progress bar names each phase as it happens.

The phases

1. Intelligence gathering - loads your page content (already fetched during Setup) and your corrected Discovery brief.

2. Campaign ruleset - derives the structure: the business template, budget model, location relevance, and the mandatory ad group themes.

3. Theme generation - the AI generates advertising angles, not just keyword buckets: Brand, Near Me, Competitor Conquest, Core Solution, and business-specific angles.

4. Keyword expansion - seed keywords per theme, optionally enriched with live Google Ads data.

5. Quality gate - every keyword is scored for relevance, intent match and commercial viability; anything weak is removed.

6. Ad group construction - surviving keywords are grouped by angle, each group tight enough for one great ad.

7. Ad copy generation - the copy chain writes and validates headlines and descriptions per ad group.

8. Asset generation - sitelinks, callouts, structured snippets, call assets, and promotion assets if a promotion was detected.

Good to know. The progress bar is live, phase by phase, so you can always see exactly where the build is. Generation typically takes a few minutes - as long as the phase label keeps advancing, it's working, not stuck.

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