Reviewing & correcting Discovery

Discovery is a checkpoint, not a formality. Every keyword, ad group and headline is built from this brief, so the two minutes you spend correcting it are the highest-leverage minutes in the whole wizard.

What you can edit

Everything: business name, industry and type; the products/services list; USPs (add, remove, reword); competitors; brands carried; product exclusions - things you don't sell; contact info and hours; the emergency/24-7 flag; and the current promotion text. Your edits are merged into the expert brief before generation, and they win over what the AI read.

The two fields people underuse

• Product exclusions - if you sell hot tubs but not inflatable ones, say so here. Exclusions steer both keyword selection and negative keywords.

• USPs - these become headline material. "Family-run since 1998", "Price-match promise", "Free site survey" - specific beats generic every time.

How to work the screen:

1. Check name, industry and business type first - they're structural.

2. Trim the products list to what this campaign should sell.

3. Sharpen the USPs; add any the page didn't state.

4. Add exclusions and confirm competitors and brands.

5. Confirm and continue.

Good to know. If your page is sparse or the AI's read looks thin, this screen is the fix - fill in what the page didn't say and the campaign is built from your corrected brief, not the raw page. The AI's understanding must be accurate before generation; that's exactly why every field is editable.

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