Targeting

Targeting defines who can see the ads.

The controls

• Geo-targeting - include or exclude countries, cities, or a radius around a point.

• Location intent - the setting that quietly costs local businesses the most: Presence targets people physically in your locations; Interest also targets people merely searching about them. Local service businesses almost always want Presence - Interest is how a plumber in one town ends up paying for clicks from three states away.

• Languages - default English.

• Device modifiers - adjust bids by device, e.g. -20% on mobile if your site converts worse there.

• Ad rotation - Optimize (Google favours the best-performing ads - recommended) or Rotate evenly.

• Start date - defaults to tomorrow; an end date is optional.

How to set it for a local business:

1. Add the towns/regions served (or a radius around the premises).

2. Set location intent to Presence.

3. Leave devices neutral until you have data, then modify.

Good to know. Clicc's alert rules watch the same traps after launch - the Geographic leak rule flags campaigns spending heavily out-of-area, so a loose targeting choice gets caught even if it slips through here.

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