Ad scheduling & dates

The ad schedule controls when ads run, by day of week and hour ranges, each with an optional bid modifier.

When to use it

• Businesses that answer the phone - if leads only convert when someone picks up, weight budget into staffed hours rather than paying full price for a 2am click.

• Emergency/24-7 services - the opposite: run around the clock, and consider bidding up overnight when competitors have gone dark and an emergency caller converts at the highest rate of the day.

• Everyone else - start without a schedule, then let the hour-of-day data tell you where to trim.

How to set one:

1. Add day + hour ranges for when ads should run.

2. Optionally attach a bid modifier to each range.

3. Set the start date (defaults to tomorrow) and an end date only if the campaign is genuinely time-boxed (a sale, an event).

Good to know. If you flagged the business as 24/7 in Discovery, keep the schedule open to match - a "24 hour emergency plumber" ad that only runs 9-5 undercuts its own promise.

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