Most campaigns discover their negative keywords the expensive way - by paying for junk clicks first. Campaign Creator generates a campaign-level negative list before launch, organised by category, so the obvious waste is blocked from the first impression.
Categories like job-seeker terms, DIY/free/how-to intent, unrelated meanings of your keywords, and anything matching the product exclusions you set in Discovery.
Scan by category - the grouping makes it a two-minute read.
Remove any negative that's actually legitimate traffic for this business (the classic: "jobs" is junk for a plumber and core revenue for a recruiter).
Add any known waste terms from your experience with the account.
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The Review step
What to check, in what order, before setting a budget.
Keywords & the quality gate
How keywords are found, enriched, and ruthlessly filtered.
