The AI's read of my site looks thin or wrong

Why it happens, and the two-minute fix.

Occasionally the Discovery results come back sparse or slightly off - usually because the landing page itself is light on text, keeps its key content in images, or covers many things at once.

The fix is Discovery itself

Every field on the Discovery screen is editable, and your edits override what was read - the campaign is generated from your corrected brief, not the raw page. So the fix is always the same:

  1. Correct the business name, industry and type.

  2. Fill in the products/services the page didn't spell out.

  3. Add the USPs you know but the page doesn't say.

  4. Add exclusions and confirm competitors.

Two minutes of edits gives the AI a better brief than most landing pages ever could.

Choosing a better page

If a page gave a thin read, try the most content-rich page for what you're selling - a detailed service or range page usually reads better than a visual-first homepage.

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Good to know. A sparse page doesn't produce a bad campaign - a sparse brief would. As long as Discovery is accurate when you confirm it, generation quality is unaffected.

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Reviewing & correcting Discovery

Two minutes here shapes everything the AI builds.

What you need before you start

A linked Google Ads account and one good URL - that's it.

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